Welcome to our dealership!

A friendly place where you can browse cars and not feel hassled.
Get a loan, rebuild your credit, buy your dream car, get rid of an old car,
or maybe just get some good advice.

Whether it's buying your first car, or your hundredth, a car for a loved one or for your company,
we strive to make it all as pleasant as possible.
The first thing we ever say to prospective employees is to not pressure the customers.

The car should sell itself.
 

And these days, because of all the wide-spread specific information, many customers know more than us about our own cars.
So, really, our job is to find cars that are in demand,
as clean as possible, as affordable as possible,
have the best recon team check them out and make them ready,
have good warranty and finance options available,
and then top it all off with the most personable after-purchase customer service
and registration work.

This is what we having been doing since 1991.
 

-Shapour-
Owner, founder, soccer defender


 

-Our lot-
Where we spend most of our days...





How we began....
 

One day, to support his family, Shapour bought a car and sold it.
Then, he bought another, then two.
Soon, he opened a lot with a partner on El Cajon Boulevard.
And after a few years, he opened Prime Auto Imports, his first and only self-owned lot,
on Zion Avenue in Grantville, just east of Mission Valley, in the heart of San Diego, at the site of John Woods' old plant nursery.

-Shapour and Tony-
Father and son at a good moment

Shapour is the boss, and his jobs include: finding great cars, being a tough competitor among all the other dealers at the franchise trade-in auctions,
balancing the checkbook, handing kids lollipops, and defending the soccer goal like a pro!

 

-Shapour-


Tony, his son and the general manager, enjoys dealing with nice people,
treats them as if they are guests in his own home, and strives to give clear answers to the many questions car-buyers have.

Doctor Kaleai gets the cars ready, keeps them clean, safety-checked, and their batteries fresh.

Fadi is our latest addition. He'll get you financed, hear your story, and give you an unexpected insight into life!